Ready-to-use copy, talking points, audience guidance, and FAQs. Customize anything — or use it as-is.
PIC™ Diagnostic Annual
$51per sale · 30%
$170/year · Recurring on renewal
Bridge Architect™ Annual
$100per sale · 20%
$500/year · Recurring on renewal
How it works
Invitation only — for now.
The PIC™ affiliate program is currently by invitation. We're starting with a small group of partners whose audiences are a strong fit for this work — people who can speak to AI disruption, professional reinvention, and the friction that comes with navigating both.
If you think your audience is a match, we'd love to hear from you. Complete the short intake form below and we'll be in touch.
What we're looking for
— An audience of professionals navigating AI disruption, career transition, or org change
— A newsletter, LinkedIn presence, community, or podcast with genuine engagement
— Someone who can speak to this work credibly — not just share a link
— Alignment with how PIC™ is positioned — a diagnostic, not an assessment
Complimentary access included. All accepted affiliates receive complimentary access to the PIC™ Diagnostic — because the best way to promote something is to have lived it.
Takes about 5 minutes. We review every application personally and respond within a few days.
One thing to know before you apply. Gumroad requires a free account to receive affiliate payouts. If you don't already have one, it takes about 2 minutes to set up at gumroad.com — just use the email you'd like your payouts sent to. Once you're accepted and set up, Gumroad will email your unique tracking links automatically.
Before you start
How to use this toolkit
All copy is written to sound like you, not like an ad. Edit freely — swap in your own examples, add a personal note about why you're sharing it, adjust the tone to match your voice. The more it sounds like you, the better it converts.
Anywhere you see [YOUR NAME] or [YOUR LINK], replace with your own details. Your unique affiliate tracking links were emailed to you by Gumroad when Dee added you to the program.
One link per offer. You have a separate tracking link for PIC™ Diagnostic and for Bridge Architect™. Use the right link for the right offer — Gumroad tracks commissions per product. If you're promoting both in the same email, include both links clearly labeled.
Where to send your audience. All traffic should go to personalinflectioncurve.com/membership — your affiliate tracking link will redirect there automatically. Buyers see both offers, choose the one that fits, and Gumroad handles the rest. Your cookie is set the moment they click your link, so you get credited regardless of how long they browse before buying.
Your payouts: PIC™ Diagnostic Annual — 30% = $51/sale · Bridge Architect™ Annual — 20% = $100/sale. Both recurring — you earn the same commission every time your referral renews annually.
When you get paid: Weekly every Friday via Gumroad, directly to your bank account or PayPal. The minimum payout threshold is $100 — meaning two PIC Annual sales or one BA sale triggers your first payout the following Friday.
Outside the US? Gumroad pays in USD regardless of location. If direct bank transfer isn't supported in your country, Gumroad will pay via PayPal. Before getting set up, confirm your preferred payout method works in your country. International affiliates who want to avoid PayPal fees sometimes use a service like Utoppia to receive USD via direct deposit. Reach out if you have questions and we'll help you figure it out.
Swipe copy
Ready-to-use messaging
Pick the format that fits your channel. Edit to match your voice.
Newsletter / email
Short mention — 3 sentences
I've been using the PIC™ Diagnostic lately and it's one of the more honest tools I've come across for understanding why you feel out of sync at work. It's not a personality test — it's a diagnostic. You don't get a score. You get a map of where your actual pace and risk tolerance are clashing with your environment. And unlike most diagnostics, it's designed to be retaken — as your role, org, or situation changes. Worth 10 minutes if you've been feeling the friction: [YOUR LINK]
Best for: a brief mention inside a larger newsletter or alongside other recommendations.
Feature paragraph — newsletter or blog
Something I want to share with you this week.
AI is reshaping roles, teams, and entire industries faster than most people can process. And the friction that creates — that feeling of being out of sync with your environment, unable to name why — is exactly what Dee McCrorey built the PIC™ Diagnostic to surface.
Dee has spent 40 years in Silicon Valley watching how people navigate disruption. The PIC™ Diagnostic is the instrument she built from that work — and it's genuinely different from anything else I've seen.
It's not a personality quiz. It's a diagnostic instrument — built to surface where your Change Rhythm and Risk Appetite are creating friction or flow in your current environment. You answer 35 questions, and instead of a score, you get a map. Where alignment is working. Where it isn't. What that means for how you move.
If you've ever felt like your org is moving faster than you can process — or like AI is changing the rules faster than you can adapt — this is the tool that names that. It takes about 10 minutes.
Annual access is $170/year. → [YOUR LINK]
Best for: a dedicated feature in your newsletter or a standalone recommendation post.
LinkedIn
Short post
There's a difference between an assessment and a diagnostic.
An assessment tells you where you rank.
A diagnostic tells you what's actually happening.
The PIC™ Diagnostic does the second thing. 35 questions. No score. A map of where your Change Rhythm and Risk Appetite are creating friction or flow in your current environment.
If the friction is real but you can't name it yet — this is worth 10 minutes.
[YOUR LINK]
Best for: a standalone LinkedIn post, no image required.
Story-driven post
I used to think friction at work meant something was wrong with me.
Wrong role. Wrong company. Wrong pace. Take your pick.
What I've learned — and what a tool I discovered recently helped me put words to — is that friction is often diagnostic. It's data. It's telling you something about the mismatch between your actual wiring and the environment you're in.
The PIC™ Diagnostic was built specifically to surface that. Built by Dee McCrorey — 40 years in Silicon Valley, deep in change architecture work — it maps where your Change Rhythm and Risk Appetite are creating friction or flow. Not against some standard. Against your current environment.
You don't get a score. You get a map. And visibility is what makes intentional movement possible.
Worth 10 minutes if you've been feeling the friction without being able to name it.
→ [YOUR LINK]
Best for: a longer LinkedIn post when you want to share a personal angle. Add your own friction story in the first paragraph for best results.
Direct message / personal outreach
Personal DM
Hey [NAME] — thought of you when I came across this. It's a diagnostic tool built for exactly the kind of transition you're navigating. Not a personality test — it maps where your actual pace and risk tolerance are clashing with your environment. Takes about 10 minutes and you leave with something concrete: [YOUR LINK]
Best for: direct outreach to someone you know is in transition or sensing misalignment. Personalize the first sentence.
Talking points
What makes these offers different
Use these when someone asks a question or pushes back. In your own words, obviously.
PIC™ Diagnostic — key points
1
It's a diagnostic, not an assessment.You don't get ranked against a standard. You get a map of where your Change Rhythm and Risk Appetite are creating friction or flow in your current environment. The output is visibility, not a score.
2
It was built for this exact moment.AI is reshaping roles, teams, and entire industries faster than most people can process. The PIC™ Diagnostic was built specifically to surface where that disruption is creating friction in your environment — and what that friction is actually telling you.
3
It names what most people can already feel.If you've ever felt out of sync with your org — too fast, too slow, paralyzed, or disengaged — that's alignment friction. The diagnostic surfaces exactly where it's coming from and why.
4
35 questions, about 10 minutes, fully automated.No scheduling, no waiting. You take it, you get your results immediately. No human delivery required on Dee's end — which keeps the price accessible.
5
It's designed to be retaken — not just taken once.Most diagnostics are a one-time snapshot. PIC™ is built to revisit as your role, environment, or situation changes. Your annual membership includes unlimited retakes — which makes it a navigation tool, not just a report.
6
Built from 40 years of real-world change work.Not a theory. Developed from Dee McCrorey's 6-month research experiment and 40 years of Silicon Valley change architecture practice.
Bridge Architect™ — key points
1
Built for the disruption that's already here.AI isn't coming — it's already reshaping what leadership looks like, who has influence, and how decisions get made. Bridge Architect™ is built for ICs, team leads, and managers navigating that shift in real time — with or without a formal title.
2
Interactive, not a lecture.One workshop per month, 50 seats — a live working discussion, not a talking head. Participants come to think, not just listen. The format is designed for people who are already navigating this terrain and need a space to work through it with peers.
3
The community is the asset.The Mighty Networks space stays active between sessions. For leaders who spend most of their time managing up or sideways, this is a rare space to think with peers — not reports, not leadership.
4
It goes beyond self-awareness into lateral influence.The PIC™ framework covers your own wiring — Bridge Architect™ extends that to the people around you. Who's in your corner, who creates drag, where your alliance gaps are.
5
This is the upgrade path to team-level diagnostics.For leaders thinking about org-wide change readiness, Bridge Architect™ is the entry point to a larger system — PIC™ Lab — launching in 2026 for teams.
Audience guidance
Who to think of
The most effective referrals come from someone who knows exactly who in their audience this is for. Here's how to think about it.
PIC™ Diagnostic — refer broadly
Anyone navigating AI-driven disruption in their role or industry — especially people whose job is changing faster than they can process.
Individual contributors and team leads who carry real influence — even without direct reports or formal authority.
Mid-career professionals in transition — role change, restructure, reinvention.
Anyone who's taken a personality test and felt like it missed the point.
Bridge Architect™ — refer selectively
ICs and team leads driving AI adoption in their orgs — shaping how augmented teams work, even without a formal leadership title.
Middle managers and emerging leaders feeling the gap between how they move and how their org moves.
Anyone navigating AI disruption who wants a live, interactive working session — not another webinar.
Anyone building lateral influence and hitting walls they can't quite name.
The honest framing: BA is a higher-trust sale. Don't push it on someone whose audience skews solopreneurs or early-career — it won't land. If you're not sure whether your audience fits BA, start with PIC™ Diagnostic and let BA come up naturally in conversation.
FAQ
Questions your audience will ask
Ready answers for the most common objections and questions.
Is this relevant if my disruption is specifically about AI?
Yes — and this is exactly why the PIC™ Diagnostic exists right now. AI is reshaping roles, authority structures, and entire industries faster than most people can process. The friction people are feeling isn't just about change — it's about the pace and scale of AI-driven change specifically. The diagnostic surfaces where that disruption is hitting your Change Rhythm and Risk Appetite hardest, and what it means for how you move.
Is this another personality test?
No — and that distinction matters. Personality tests rate you against a standard. The PIC™ Diagnostic is a diagnostic instrument — it surfaces where your actual Change Rhythm and Risk Appetite are creating friction or flow in your current environment. You don't get a type or a score. You get a map.
How long does it take?
About 10 minutes for the core diagnostic (35 questions). The optional Alliance Scan™ module adds another 7–10 minutes. Most people do both in one sitting.
What do I actually get at the end?
A Personal Inflection Readout™ — your results across Change Rhythm, Risk Appetite, and Personal Inflection Point™, including where friction zones are and recommended pathways. Annual subscribers also receive a downloadable 2-page Summary Card, yours to keep.
Can I retake the diagnostic later?
Yes — and that's by design. The PIC™ Diagnostic isn't a one-time snapshot. Your environment changes, your role changes, your situation changes — and your annual membership includes unlimited retakes. Most subscribers use it as an ongoing navigation tool, returning at key inflection moments rather than filing the results away.
Is the $170/year for PIC™ Diagnostic a one-time thing or recurring?
It's an annual subscription — $170/year, renewed each year. Most subscribers use it as an ongoing navigation tool, especially as their environment changes.
What's included in Bridge Architect™ beyond the workshop?
Monthly live interactive workshop (one cohort, 50 seats), access to the Mighty Networks community that stays active between sessions, and the full PIC™ Diagnostic experience. The community is where a lot of the real work happens — between sessions, with peers navigating the same terrain.
Is Bridge Architect™ right for me if I don't have direct reports?
Yes — you don't need a management title to belong here. If you're an IC or team lead shaping how your team or org navigates AI disruption, you're already carrying leadership weight. Bridge Architect™ is built for people with real influence, whether or not that influence comes with an org chart line. If you're earlier in your career and not yet in that seat, PIC™ Diagnostic Annual is the stronger starting point.
Who built this? How do I know it's credible?
Dee McCrorey has spent 40 years in Silicon Valley as a change architect — working with leaders through org disruption, AI transitions, and reinvention. The PIC™ framework emerged from a 6-month research experiment across 54–62 sessions in multiple industries. This isn't theory — it's developed from decades of on-the-ground practice.
Graphics
Ready-to-use visuals
Three formats available — all derived from the same branded banner graphic. Click to download the one that fits your platform and drop it into your post or newsletter.
LinkedIn Post
1200 × 627px
The standard format for a LinkedIn post image. Use this alongside any of the LinkedIn copy blocks in this toolkit.
How to use: All formats use the same branded graphic — just sized for each platform. Do not stretch, recolor, or add text overlays. Need a different size or custom variation? Reach out directly at info(at)seedingchange(dot)link.
Need something else?
Questions or custom requests?
If you need a specific copy angle, a quote you can attribute to Dee, or anything else to make this toolkit work for your audience — reach out directly.